The Insurance Brokers Association of Ontario (IBAO) and insurance brokers across the province raised $23,000 in support of the Women in Insurance Cancer Crusade (WICC)—an organization that supports cancer research and education. Fundraising took place at IBAO’s 99th Annual Convention last week in Toronto.

“We continue to learn about the key role WICC plays in mobilizing Canada’s insurance industry in the fight against cancer,” said IBAO President Jeff Gatcke. “Given our partnership with WICC Ontario—a new collaboration we announced earlier this year—we wanted to further align our largest event and platform with this important initiative. We couldn’t be more pleased with the outcome.”

WICC was founded in 1996 and has raised over $16.5 million since its inception. As a Community Partner of WICC Ontario, IBAO promotes WICC Ontario initiatives to its membership and the broker community at large through its communication channels.

“WICC is honoured not only to have partnered with IBAO through its Community Partnership but also to have been selected as IBAO’s charity of choice for this year’s Convention,” said Marilyn Horrick, Co-Chair, WICC Ontario. “Extending our reach for cancer research fundraising into the brokerage community is an incredible opportunity and would not have been possible without the IBAO. We’re moved by the generosity of Ontario’s brokers and we’re tremendously grateful for the support.”

Funds raised from IBAO’s 99th Annual Convention will support research initiatives across Canada.