More than 8 million Canadians are millennials.* A tech-savvy, digitally advanced demographic, who like to do their due diligence before purchasing a product. Their buying journey is unique.
There is no doubt that the financially established ‘Boomer’ generation is traditionally a sweet spot for brokers and should continue to be so. However, if we are serious about growth, both short term and long term, it would be a missed opportunity to ignore the segment that is shifting the digital expectations of consumers today and tomorrow.
A lot of times insurance companies/brokers look at the plethora of choices digital offers and find it a challenge to choose the platform that resonate with their target audience.
Join us for this 1.5-hour webinar that will help identify the right platforms that speak to the millennial demographic and also help to get going on the next steps.
$50 per additional registrant.
Recommended for Sales and Service Brokers