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We’re excited to announce a new partnership with Trufla Technology—a company specializing in digital solutions for modern brokerages. The focus of this partnership is on discounted products and services for IBAO Members to help take their businesses to the next level in the digital space.

“We know brokers are keen to invest in digital tools, but the cost is quite often a barrier,” said Brett Boadway, IBAO’s Chief Operating Officer. “Depending where your brokerage is within its digital journey, you may be interested in a single product or service, or an entire suite of digital offerings.”

Discounted products and services from this new partnership include:

  • A 25% discount on a Google Ads- account setup
  • A 30% discount on a custom Search Engine Optimization management program—to help bump brokerages to the top of online consumer searches
  • A 50% discount on set up fees for website development with truWebA 50% discount on implementation and setup of truLeads, a lead management solution
  • A 60% discount on implementation and setup of the truMobile app—a solution with multiple benefits including the delivery of digital pink slips to Ontario consumers.

For brokers unsure of where to begin their digital strategy, IBAO Members receive a 50% discount on digital consultation and a free SEO audit. Trufla will also be providing free eLearning courses for IBAO Members over the course of 2020.

“At Trufla Technology, our roots are in the broker space, so we understand the challenges today’s brokers face when going digital,” said Tom Reid, President of Trufla. “We have built a full suite of products with brokers in mind so that they can quickly and cost-effectively digitize their business.”

This partnership announcement complements an announcement made by Trufla last week, stating that the truMobile app and portal will include embedded access to Intact Insurance’s Client Centre.

Details of the IBAO/Trufla partnership can be found on ibao.org under Member Perks, or you can check out this podcast that explores the partnership in more detail.