(Toronto, Ontario) The Insurance Brokers Association of Ontario (IBAO) has unveiled their new logo and redesigned brand image.
“Through our strategic plan we’ve really concentrated on building upon the value that we provide to our members. This rebrand not only responds to IBAC’s update to the BIP logo, it marks the renewal of what we offer as a modern association,” said IBAO CEO Colin Simpson.
“With this evolution of our brand, we wanted to align our updated digital and social presence, communication platforms like The Weekly e-newsletter and The Ontario Broker magazine, and flagship events like our Young Brokers Conference and Annual Convention,” said IBAO Marketing Manager Norah Black. “These member touchpoints have evolved right alongside our membership and continue to expand as we focus on member experience. As they evolve, we evolve with them.”
The new logo was created by IBAO Design Specialist Samantha Chang. “We want to convey a sense of unity — demonstrated by the interconnectedness of the letters — the connection between the association, members and our partners across the industry, and the networking that happens in all the moments in between,” said Samantha.
You can see the IBAO’s new brand image on their refreshed website, across IBAO’s social platforms — Twitter, Instagram, LinkedIn, Facebook and Vimeo — and in the new issue The Ontario Broker magazine, which includes an article about what went into the design.