Why You! A Marketing System for Producers

Course Description

Brokers, especially producers, have been both the point-of-sale and point-of-information for insureds. How consumers search for and purchase insurance has changed, especially over the last twenty years. Information is readily available, and the internet has made ‘having’ information less of a sales advantage. Coupled with the growing competitive direct writer channels, brokers are faced with increasing competition in the fight to grow new business. In a commoditized and hyper-competitive industry like insurance, the only true competitive advantage is a system of lead generation through differentiation.

Through engaging videos and interactive course design, you will actually take part in building your own marketing approach. Accompanying the course is a custom-designed workbook to assist each learner in documenting their next steps to create differentiation and quality lead generation.

This course is a collaboration between Steve Pieroway, founder of Benelovent Marketing & IBAO.

IBAO Members Only

Note: Do NOT use Internet Explorer to take this course. Chrome, Firefox or Safari are compatible.


Date: April 20, 2023
Location: Online
Accreditation Hours: 1 Professional Development Hour
Facilitators: Steve Pieroway, Founder, Benelovent Marketing
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