(Toronto, ON) The Insurance Brokers Association of Ontario (IBAO) is proud to announce that Traci Boland has been elected as its 2017 President. Traci was officially inducted at the 96th Annual IBAO Convention in October along with the 2017 Executive and Board of Directors. She formally assumed her position as of January 1st.
Traci is a partner at Ontario West Insurance Brokers located in London, Ontario. She attended Fanshawe College to become a police officer, became a competitive figure skating coach in Canada, Finland and the US, and returned to Canada to join the insurance industry, obtaining her licence in 2004. Traci became partner in 2012.
“It’s a privilege to serve as President of our provincial association,” said Traci. “2017 is about coming together across the industry and working towards a common goal. I’m looking forward to representing our 12,000+ members and their clients, and working with the Board to drive solutions that resolve insurance industry issues.”
As President, Traci will lead the Board in setting and implementing the IBAO’s long term strategic direction. Following a formal process in the fall of surveying members and stakeholders, the association is heading into strategic planning to formalize its direction for the next three to five years. Traci will not only play an integral role in leading this process, she’ll also work closely with politicians at federal, provincial and municipal levels to advocate on behalf of consumers across Ontario.
“In today’s world, it’s important consumers work with insurance brokers to ensure they have the coverage they need to protect themselves, their families and their assets,” said Traci. “Brokers bridge the gap between what’s happening around us – cyber crime, driverless cars, the sharing economy – and how consumers are impacted. We’re passionate and skilled about understanding our clients’ risk profiles and needs, and aligning them with the best available products in the market.”
Traci has been very active within the broker channel. She received her Canadian Accredited Insurance Broker (CAIB) designation and Future Leaders certification. She joined the IBAO’s Young Brokers Council (YBC) in 2004, was a YBC Territory Leader for three years and served as Vice President, President and Chair. She joined the IBAO Board in 2012 and assumed the role of 2nd Vice President in 2015.
“We are honoured to have Traci as our President,” said IBAO CEO Colin Simpson. “Traci’s passion for the industry, her wealth of knowledge and enthusiasm for everything she’s involved in is a great asset to the association as we embark on leading the industry to collaborative change.”
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