Marketing and the Modern Consumer

Room 104, Shaw Centre

Featuring:

How do effective brand and digital marketing tactics build authentic connections with customers? How does a focus on customer relationships improve your bottom line? Learn how to apply the lessons Economical’s learned to your own business.

The Power of (Brand) Marketing

Room 102, SHAW CENTRE

Featuring:

Big ideas can change perceptions and alter behaviours. Terry is an award-winning marketer, best-selling author and acclaimed radio host who speaks to over a million listeners each week. He’ll provide invaluable insight on how to create powerful identities, cut through the smog with ideas that are impossible to ignore, and leverage out-of-the-box strategic insights and behind-the-scenes campaign thinking. As Terry says, “If you don’t have a story, you don’t have a business.”

Expanding Your Horizons in Commercial Lines and Specialty Solutions

Room 103, SHAW CENTRE

Featuring:

What does the recent OneBeacon acquisition mean to Canadian brokers? It means we can offer even more ways to grow your business!

In this session, our panel of experts will share our plans regarding the future of Commercial Lines and Specialty Solutions, and how the latest extensions to our capabilities and broader appetite will help us build more business together.

Broker (Digital) Strategy of the Future

Room 106, SHAW CENTRE

Featuring:

How does RSA continue to evolve its digital strategy to meet the growing needs of brokers, not just today, but tomorrow? The same way you eat a hamburger – one byte at a time. Learn about RSA Pro™, a streamlined quote and bind tool, get an update on RSA’s vision of API integration and their stance on electronic policy documents.

Cyber Security in Canada: Trends + Legal Risks

Room 107, SHAW CENTRE

Featuring:

As Leader of Fasken Martineau’s Privacy & Information Protection Group, Alex is an expert in cybersecurity, access to information and Canada’s anti-spam law (CASL). Join for a discussion on cyber security and privacy laws, including the legal risks within data breaches that specifically impact brokers.

Woodward on Washington: Economic and Political Update

Room 105, SHAW CENTRE

Featuring:

What’s happening in Washington regarding legislative action on tax reform, international trade policy and immigration reform? Gain insight into the global economy within the context of an anticipated interest rate hike as US unemployment rates hit new lows, and get a preview of the Travelers Institute’s 2018 projects including their Cyber: Prepare, Prevent, Restore, Mitigate Symposia Series.

Perspective on the Digital Broker

Room 101, SHAW CENTRE

Featuring:

Wawanesa wants to hear from brokers – join this opportunity to share your experience working with Wawanesa. In addition to an update on company vision and long-term strategy, they will share their latest digital advancements from the perspective of how brokers can apply tools and solutions to their own brokerage strategy